Steps to add EBC on Amazonįor any selected ASIN, once it is registered and meets all the requirements, you can follow these steps to start adding A+ content: They can avail of the EBC or A+ content features for ASINs that are part of approved catalogs of their brand. A vendor or seller with registered products on Amazon Launchpad and Exclusives is eligible. Suitable for premium visuals that reduce character countĮverybody wants to create rich content but first, you need to make sure that you meet the criteria set by Amazon.įirstly, get yourself registered and approved on the Amazon Brand Registry. Suitable for products that need more description, more lenient character count.
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Images-970 pixels wide images that don't fit as wide as the whole pageġ464 pixels wide, images and videos fit the full width of the page To summarize some key differences between A+ and A++ content on Amazon: A+ ContentĪvailable to vendors and sellers registered under Amazon Brand Registry Differences between A+ content and A++ content It is similar to EBC and A+ but has more features on offers like HD videos and more advanced product descriptions. This is an exclusive, invite-only feature by Amazon with accessibility only for the big players in the game like luxury brands or massive internationally known tech products. The change is that now the A+ content manager tab is found in Seller Central rather than on the old EBC dashboard for Amazon sellers.Īnother feature is A++ or Premium A+ content. Both platforms needed content management so EBC was meant for Seller Central while A+ content was meant for Vendor Central. There are two different types of seller platforms on Amazon – Seller Central that sells directly to consumers and Vendor Central that sells directly to Amazon. In simple words, Amazon has now combined the features of EBC and A+ content into one. Amazon EBC, A+, and A++ content – All you need to know We will also ensure that your amazon photographs and videos are optimized to improve your visibility and drive traffic to your listings. SellerApp’s listing optimization services will assist you with everything that you need to make your EBC stand out – the title of your products, bullet points, and detailed, robust product descriptions. This is because it plays a huge role in the optimization of your product listings. This is because EBC or Amazon A+ content allows you to have explanatory pictures about the product and its features along with how and where to use it.Įnhanced Brand Content is the best way to decrease ACoS and increase conversion rates. When a customer is looking at a product on Amazon, some have A+ content while some may not but one is automatically going to gravitate towards those products that use EBC listings.
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